Sabeco celebrates Vietnam’s pride with new customer appreciation program “Win gold – Share gold”

In 2019, Saigon-Beer-Alcohol-Beverage Corporation (SABECO) marked an important milestone as Bia Saigon Lager was first honored in international contests. As a tribute to Vietnamese customers who accompany the brand along the way to success, SABECO today launched its new customer appreciation program “Win gold – Share gold” for Bia Saigon Lager. The attractive prize scheme aims to publicly share the brand’s global recognition and celebrate the prosperity with its consumers.

From March 23rd to May 22nd of this year, consumers* who purchase any carton of Bia Saigon Lager can enjoy not only the award-winning taste from the finest malted barley but also stand the chance to win exclusive prizes written in a scratch card underneath the side-cardboard of the box. Rewards are highly attractive, comprising of 999 pieces of 1/10 oz. 9999 Fine Gold and 9,999,999 phone scratch cards value of 20,000 VND/each. Winners can redeem prizes until July 6th, 2020. The promotion is the heart-warming gift from Bia Saigon Lager to deliver sincere appreciation to Vietnamese residents for upholding the national pride to the highest level.

Looking back to 2019, SABECO beat many strong candidates from countries around the world to win the gold medal for the International Smallpack Lager Competition, Class 1 (Lager 2.9% ‐ 4.4% ABV) category at The International Brewing Awards (IBA) and the gold media for the German Heritage category at The International Beer Cup (IBC). Through the two prestige awards, SABECO and its Bia Saigon brand proved that a Vietnamese product could compete on the international level and reaffirm its long-term commitment to become the pride of Vietnam.

Highly recognized as the Vietnamese-born beer brand on a global standard, SABECO is delighted to share great achievements with customers as well as express its gratitude to millions of Vietnamese beer lovers for supporting the national beer product through the program “Win gold – Share gold”.

“To maintain the leading position in the Vietnamese brewing industry, our mission is not only to generate the distinguished experience from the fresh and delicate taste of the beer but also to accompany Vietnamese young generation through great success. We are honored to become the companion of Vietnamese people as we embark on the journey to victory, and simultaneously excited to share our success with others. The program hopes to deliver golden opportunities to customers and increasingly promote the firm position of the Vietnamese brand in the world. We will go to great lengths to ensure that our commitment to elevate the local brand’s image to the international stage will perform as promised.” said Mr. Bennett Neo, General Director of SABECO.

As a part of the long-term strategy to foster national brand love, SABECO also introduced its revamped packaging design in August 2019 with the image of the rising Dragon that resembles the vibrant East Asian culture to demonstrate aspiration for prosperity, affluence and the progressive spirit of Vietnam.

*Not applied to consumers from Hai Phong, Yen Bai, Tuyen Quang, Thai Nguyen, Quang Ninh, Phu Tho, Lang Son, Hai Duong, Ha Giang, Cao Bang, Bac Kan, Bac Giang, Ha Noi – Ha Tay, Vinh Phuc, Thai Binh, Son La, Ninh Binh, Nam Dinh, Lai Chau, Hung Yen, Hoa Binh, Ha Nam, Dien Bien, Bac Ninh, Thanh Hoa, Lao Cai.

For more information, please contact:
Ms. Dinh Nguyen Thi Huong
Tel: (+84) 918 070 748s
Email: huongdnt@sabeco.com.vn
Ms. Bui Lan Huong
Tel: (+84) 965 642 514
Email: lanhuong.bui@edelman.com

About SABECO
With more than 145 years of brewing history, Saigon Beer – Alcohol – Beverage Corporation (“SABECO”) has established itself as one of Vietnam’s leading companies.

SABECO includes 26 breweries and 10 trading subsidiaries and has a distribution network consisting of 100,000 retailers nationwide. SABECO is proud to offer a brand portfolio which consists of some of the most well-loved beer brands in Vietnam, including Bia Saigon Special, Bia Saigon Export, Bia Saigon Lager, Bia Saigon Gold, and Bia 333.

Our flagship brand, Bia Saigon has been consistently recognized for its outstanding quality by prestigious local and international organizations. It has previously been recognized as a “National Brand” of Vietnam for several years. Most recently, it has received the Gold medal at the International Beer Cup 2019 (IBC), gold medal at the International Brewing Awards 2019 (IBAs) and the Gold Prize at the Australian International Beer Award (AIBA) 2015.

SABECO follows a sustainable business model centered on upholding our brand values and continuing to be the Pride of Vietnam. We are guided in this by our 4C Commitments whose pillars represent our long-term strategic focus areas: Consumption, Conservation, Country, and Culture.

For more information on SABECO, please visit: www.sabeco.com.vn

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